Organizations National Opinion Research Center
National Opinion Research Center
NORC at the University of Chicago is one of the largest independent social research organizations in the United States. Established in 1941 as the National Opinion Research Center, its corporate headquarters is located in downtown Chicago, with offices in several other locations throughout the United States. Organized as an independent corporation, more than half its board comes from faculty and administration of the University of Chicago, it also jointly staffs some university academic research centers. The organization was founded by university faculty in 1941 as the National Opinion Research Center, under the direction of Harry H. Field (1897-1946). Field believed a public opinion research center should not attempt to make predictions or sell products, but should give voice to the ordinary people. In 1947 Clyde W. Hart became director and moved the operation to the University of Chicago. Hart left an affiliated Opinion Research Center (ORC) at the University of Denver campus to continue studies from Denver. ORC discontinued in Sept. 1949 due to financial problems. Since its founding, NORC at the University of Chicago has conducted numerous social research projects involving opinion survey, panel survey, marketing research, and other data collection, for government agencies, nonprofit agencies, and corporations. Read more at Wikipedia...
Inception: 1940
Alternate Names: norc.uchicago.edu
Website: Â http://www.norc.org/Â
Associated Place(s): United States
Associated Subject(s): Â Public opinion
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